The move will see the Financial Times offer advertisers ad time as opposed to ad space, with the newsbrand’s commercial lead describing the current system of buying a set number of impressions as “fundamentally inequitable.”
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The vice president of the European Magazine Marketing Association, a former managing editor of The Sun and a co-founder of Innocent smoothies amongst those to join the board.
Multi-platform video services provider Vubiquity has announced the acquisition of UK-based FilmFlex Movies – one of the largest video on-demand providers outside of the US.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Available via the on-demand Freetime service, the new player marks the first time Freesat has offered paid for content and gives users access to films such as Blue is the Warmest Colour and Amour.
Last night brought sweet relief to long-suffering viewers as the TV viewing nation let out a collective sigh as the Street’s resident gobby paramour Tina Mcintyre was finally put out of her spray-tanned misery.
In what is to become a broadcasting first, Channel 4 will broadcast a performance by singer Sam Smith live over an entire ad break.
Ahead of this year’s World Cup, YuMe’s Paul Lyonette looks at how brands can keep ahead of their game when it comes to engaging the ‘always on’ consumer…
Over half of the 16 million UltraViolet (UV) users in the US are now viewing content on a TV, according to a new report from The NPD Group.
Traditional stereotypes which contrast the tech-savvy youth against the older generation are “unfounded”, according to new research from digital performance marketing company, iProspect.