For ‘Second Screen Live,’ Disney has created an app which will allow viewers to interact with the re-release of The Little Mermaid in select US cinemas later this month.
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The invasive-cameras-on-the-wall documentary pulled in a 13% share and Channel’s biggest audience of the day. Nice to know someone is winning from this set-up.
Twitter has announced – via a tweet – that it plans to join the stock market in what will undoubtedly be the most anticipated flotation since Facebook’s last year.
BARB, the UK provider of TV viewing figures, is now reporting time-shift data that reveal how TV viewing builds in the four weeks following broadcast – offering a more complete view of programme reach.
Despite the event-feel to last night’s proceedings the E20 aggression was the nation’s third most popular soap, having been beaten by ITV’s rural offering Emmerdale.
Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014.
While consumers are both cord-cutting and thinning their pay-TV services, an equally large threat is presenting itself, according to Digitalsmiths: ‘cord-cheating’ – with major revenue impacts.
Netflix, home to House of Cards, Arrested Development and Breaking Bad, has signed a deal to see it offered on a pay-TV platform for the first time.
49% of 18-24 year-olds living at home with their parents said that they felt ‘highly inclined’ to sign up for an online subscription video service once they move out on their own, compared to 31% that said they would sign up for a traditional pay-TV service.
‘The Grid’ has been developed in response to consultation with agencies and brand owners who expressed a need to expand premium full-motion campaigns into key city centre environments.