News Corp’s chief executive tells third parties they are no longer invited to the party as new ad exchange allows marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding.
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After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.
The TV comes with a wooden frame and rotary dials for that touch of 70s authenticity.
Sky Share has been created to complement the growing social media and TV trend, allowing users to find shows that their friends like, as well as being able to comment on them and get recommendations.
New social video competition platform helps brands and agencies capitalise on their followers’ creativity with ‘people powered advertising.’
Conde Nast has reached a deal with Amazon in the US that will see the Vogue publisher offer combined print and digital subscriptions for titles including Tatler, Vanity Fair and Vogue.
Tuesday night heralded the return of BBC Two’s great hope as another round of determined yet bumbling contestants entered the quaint white tent of horror for The Great British Bake Off.
The new feature will provide a list of web stories in which a tweet was embedded, making it “easier to discover stories that provide more context.”
New research predicts that by 2017, video on demand will account for 7% of the total video market value.
Channel 5 witnessed a pretty impressive above average start to the week with their late night line-up yesterday as a modest but consistent ratings draw came to a close and the latest buzz-producing American import was ushered in.