Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
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Captured at 2013’s Connected Consumer conference, our exclusive video charts the debate between Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, as they discuss whether BT and Sky’s battle for the triple play market is good or bad for consumers.
A new IPA report has been produced to help the audience measurement community use ‘big data’ more effectively – drawing up a list of ten key questions every researcher should ask.
On both Saturday and Sunday, the BBC’s flagship channel claimed the top four shows each day.
Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.
The BBC will make available 10 streams of Wimbledon 2013 across mobile, tablet, computer and connected TV devices, as well as over 170 hours of live radio coverage.
Latest ZenithOptimedia report says growth is being driven by ‘digital innovations’ – such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices – as online video and social media continue to grow at approximately 30% year on year.
Prime time scripted drama was in short supply last night as the TV schedule was awash with cheap ‘documentary’ shows, with viewers drowning in a sea of observational reality programming.
The campaign supports the corporation’s on-going aim to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
“iPlayer, 4OD, ITV Player – they’re all dying out. They’ve had their day in the sun,” said Decipher’s Nigel Walley at this year’s Connected Consumer conference on Wednesday – and it’s the STB that is going to put the nail in the coffin…