Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
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Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
The company now covers almost half of the subscribers at Virgin Media and a third at ONO.
This being EastEnders, there was only so much happiness to go around before the proverbial jellied eel hit the fan.
The news follows BT’s announcement that it has secured the exclusive rights to broadcast live Champions League and Europa League football matches, which previously belonged to ITV and Sky.
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
Monday’s most popular TV action was brought to viewers by celebrities’ precious tears as the sixth episode of ITV’s reality show saw a few of the contestants grow tired of life in the jungle.
The MRG Media Research Conference 2013 is approaching, and this year it contains some excellent papers covering various elements affecting the Connected Consumer.
The first Local TV channel will go live tomorrow in Grimsby, the first of 19 locations selected for the opening phase of the Local TV licence.
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.