Thursday evening saw the soap war heat up, as the unspoken rule of head-to head avoidance, was once again ignored in light of the football.
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In what has been described as a ‘landmark move’ for the company, Bauer media will next week launch two new digital radio stations – KissFresh and Kisstory.
Following last week’s CBS event, in which the outdoor media company questioned whether London advertising should be up-weighted to match the vast economic differences between the capital and the rest of the country, we have some video to share.
The TV landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected platforms, impacting the ways in which tech-savvy and social consumers perceive and interact with video content. As a result, there are huge implications for TV ad campaign strategies, as Jon Hewson, Advertising Director EMEA at Rovi explains…
The latest Freesat figures indicate strong growth for the free TV platform – adding to more UK households this year than both Sky and Virgin Media combined.
Last night saw MasterChef (BBC One, 9pm) make another valiant effort to wrap the current series up but failed to actually get rid of any contestants.
Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.
Specific Media has announced a partnership with Project Sunblock that will offer content verification tools as standard to its existing network offering, aiming to ensure that brands do not appear in ‘damaging environments’.
After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.
One in four UK households owns a tablet, with a small percentage planning to invest in a second device this coming year. However despite popularity when it comes to surfing the web, emailing and catching up with TV programmes, the smartphone continues to lead the way when it comes to communication and social networking.