A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.
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The video on demand service will give subscribers the opportunity to watch films on TV on the same day as the cinema release.
The Childrens and Parents: Media Use and Attitudes Report, for the first time since the survey began in 2005, found that the overall number of children aged 5-15 that own a mobile phone has fallen 6% year on year.
Twitter’s Silicon Valley stock offering will be the largest since Facebook’s listing in 2012.
MediaTel’s annual debate around electronic and programmatic trading returns for a fourth year – with early-bird tickets now available.
YuMe has unveiled a new “multi-screen targeting” technology that aims to help brand advertisers reach all members of the home via video advertising.
In time for the return of a new series next week, E4’s Made in Chelsea has launched a new gaming app for iPhone and iPad, available from today.
Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first ‘Adaptathon’ at Altitude London on Thursday.
Wednesday night saw both flagship BBC channels tick a box off the broadcaster’s remit as they ushered in a late evening of pure and unabashed patriotism in order to prop up the population with a warm fuzzy feeling.
Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.