Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.
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Trader Media Group has completed its transition to an online digital business and will publish the final edition of its entire magazine portfolio next month after huge declines in print sales over the last ten years – but with 11 million unique users to Autotrader.co.uk each month, things still look good for the business.
There’s a lot more to allocating ad budgets than just eyeballs, says Dominic Mills, and before any medium can increase its share of ad revenue it has to prove itself.
The latest report from The NPD Group reveals that 47% of home entertainment devices are currently connected in the US, with streaming media players and games consoles used more than internet capable televisions.
The working week kicked off in suitably dramatic fashion after three days of family films and desperate talent show auditions.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
The latest financial performance report for Sky shows that the company is underperforming in a number of sectors, including satellite and Pay TV, which is expected to continue to decline throughout 2013 and into 2014.
Thursday evening saw the soap war heat up, as the unspoken rule of head-to head avoidance, was once again ignored in light of the football.
In what has been described as a ‘landmark move’ for the company, Bauer media will next week launch two new digital radio stations – KissFresh and Kisstory.