This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of ‘social talent’, where non-celebs are reaching serious online stardom – and presenting brands with a whole new level of audience engagement.
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Saturday night brought about the kind of showdown that keeps schedulers up at night, as ITV and the BBC’s big guns of helium-light entertainment went head to head.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
Thursday night saw a traumatised Liam Butcher face off against his family’s greatest enemy and barely survive. Yes, ITV’s troublesome gang of overpaid footballers were back to plague EastEnders (BBC One, 7:30pm) by running away with a sizeable chunk of the show’s audience.
Adobe has announced plans to launch a new publishing capability that predicts social engagement on individual pieces of content using advanced sentiment analysis and predictive text mining algorithms based on previous data.
A new study carried out by CitizenNet has compared likes and click-through rates with viewing figures to give evidence that Facebook activity leads to an increase in TV viewership.
MediaTel is to host its very first Connected Consumer Awards – the ‘Connies’ – in recognition of those pioneering new advertising and commercial opportunities in the connected industry.
Last night saw the second series of Kay Mellor’s wish-fulfilment cautionary tale come to a close, with the final episode of The Syndicate walking away with the 9pm slot. For the past six weeks viewers have been watching the tale of five hospital workers who reap the dividends of the ‘Euro Lottery’.
From an angry systems analyst paying out of his own pocket to place a full-page ad in the Guardian, to corporate apologies and M&C Saatchi Thatcher tributes – newspapers are still one of the strongest advertising mediums for sheer impact in a digital age. Why? By Raymond Snoddy.
Tech giant Apple has seen the first decline in its profits in a decade, revealing an 18% fall for the first quarter of 2013 – yet still posted quarterly revenue of $43.6 billion and quarterly net profit of $9.5 billion.