| Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
04 Sep 2024 | Denise Turner
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
| Maria Iu
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
A new book, Sustainable Advertising, looks at how brands and agencies can help create a better future for all. Its authors discuss some action points.
The weekly feature aims to shout about the creative work of media practitioners.
Does anyone actually do ‘advertising’ any more, asks the editor.