Online activities will be the direct marketing spending priority of 2007, according to Alterian’s fourth transatlantic annual survey of over 500 direct marketers, marketing service providers and agencies. The survey found that 85% of respondents expect their online direct marketing expenditures to increase in 2007. This spending projection is the largest expected increase since the… Continue reading Online To Be Main Marketing Spending Priority Of 2007
More Media Business articles
Fru Hazlitt, who resigned as the chief executive of SMG’s radio business last week, could be about to sign a deal with GCap Media which will see her take on a key board role. According to a report in today’s Guardian, Hazlitt looks set to become managing director of GCap London, taking responsibility for Capital… Continue reading Fru Hazlitt Could Become GCap Board Member
Belinda Beeftink, formerly the director of client services at Telmar, has left the advertising media information service and it is understood that she is set to join the IPA, working on its TouchPoints system.Beeftink, who has been at Telmar for around 14 years, was involved with the launch of TouchPoints at Telmar, and an announcement… Continue reading Beeftink Leaves Telmar For The IPA
Simon Duffy, who left NTL yesterday after they did not renew his contract, is to receive share options worth £9.4 million and a £1.5 million pay-off from the cable giant. According to a report in today’s Telegraph, NTL will pay Duffy £1.5 million in compensation and has given him a deadline of March to exercise… Continue reading NTL Gives Duffy £1.5 Million Pay-Off
Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall
High Street retailers such as Marks & Spencer, HMV.co.uk and Woolworths were among the top performers online in December, according to new analysis from Hitwise. Hitwise data also reveals that the share of UK internet visits to Marks & Spencer were up 25% year-on-year in December. Advertising and strong offers from Woolworths, Marks and Spencer… Continue reading Christmas UK Online Retail Traffic
The deal which saw BSkyB acquire a 17.5% stake in ITV has today seen the Office of Fair Trading (OFT) issue a statement asking for interested parties to comment on the deal. The statement from the OFT said: “The OFT believes that it may be the case that a relevant merger situation has been created… Continue reading OFT Asks Interested Parties To Comment On Sky/ITV Deal
Nielsen//NetRatings has announced that on the day after Christmas, US traffic to retail websites included in its eShopping Holiday Index grew 35% year on year, from 20.9 million in 2005 to 28.1 million in 2006. Nielsen//NetRatings says that shopping were going online to check out after-Christmas sales, redeem gift cards and spend holiday cash, or… Continue reading Christmas US Online Retail Traffic
NTL could be ready to announce the departure of Simon Duffy, its executive vice-chairman and former head next week, according to a report in today’s Times. Duffy’s contract expires on January 15 and, according to the report, it will be revealed in a filing to the US Securities and Exchange Commission on Monday that it… Continue reading Duffy Could Leave NTL Next Week
Endemol has agreed a deal to buy Endemol France from owner Telefonica, saying that the acquisition would be worth £300 million. Bids are now expected for Endemol, with some in the trade press saying that it could have a new owner by the end of April. In a statement, Endemol said that its French division… Continue reading Endemol Acquires French Endemol Division
