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Merrill Lynch (ML) is again raising its US online ad forecasts, to account for the third quarter IAB results and its own higher fourth quarter growth estimate. ML is now forecasting Q4 growth of 30% year on year, up from 27%, and full year growth for 2006 of 34%, up from 31%. For the full… Continue reading Merrill Lynch Raises US Online Ad Forecast

Clear Channel Communications has been sold for $26.7 billion, to private equity firms Bain Capita and Thomas H Lee.Clear Channel Communication’s management team, led by founding family members and shareholders Mark and Randall Mays, will stay on the board.Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear… Continue reading Clear Channel Communications Sold For $26.7 billion

The owners of digital music players (DMPs) in the US represent an attractive audience for consumer electronics advertisers, according to new research from comScore Networks. ComScore says that 27% of all US internet users currently own one or more DMPs, with online DMP owners slightly more likely to be male (53%) and more than one… Continue reading Owners of Digital Music Players Have High Affinity For Online Shopping

Clear Channel Communications has been sold for $19 billion, to private equity firms Bain Capita and Thomas H Lee. Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear Channel Outdoor, which would have seen it become the world’s largest outdoor advertising company, worth an estimated £12 billion… Continue reading Clear Channel Sold For $19 Billion

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

The chief executive of Bollore Investissements, the company through which Vincent Bollore own his 29% stake in Aegis, has held meetings with investors in Aegis, in order to explain Bollore’s intentions ahead of next week’s shareholder meeting (see Aegis Announces EGM For Bollore Board Bid). Cedric de Bailliencourt met with investors in London on a… Continue reading Bollore Emissary Lobbies Aegis Investors

The Office of Fair Trading could intervene in the proposed merger between NTL and ITV owing to NTL’s 50% stake in pay-TV provider UKTV. Flextech, wholly owned by NTL, could be required to sell its stake in UKTV, which is a joint 50/50 venture with BBC Worldwide, according to a report in the Telegraph. Because… Continue reading OFT Could Intervene In NTL/ITV Merger

Emap has reported a 4% half year increase in profits to £93 million, although revenue for its UK consumer magazines division was down 4% to £185 million from £193 million in the same period in 2005. Revenue from Emap’s B2B division grew strongly, up 11% to £134 million, with Emap saying that it benefited significantly… Continue reading Emap Revenue Increases 4%

Mobile phone company 02 saw its UK third quarter mobile service revenue grow by 14.9% year on year. The company also saw year on year growth of 6.1% in Germany and 1.7% in Ireland. Mobile average revenue per user in the UK was £272, compared to £271 for Q2 2006 and £265 for Q3 2005.… Continue reading 02 Records 14.9% Revenue Growth

BSkyB has announced several new senior management appointments, including chief operating officer, managing director of its customer group, and group director for communications and brand marketing. Brian Sullivan, currently Sky’s director of product strategy and management, is appointed to the role of managing director, customer group with responsibility for leading the company’s marketing, product development… Continue reading BSkyB Announces Senior Management Appointments