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Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007

Endemol has agreed a deal to buy Endemol France from owner Telefonica, saying that the acquisition would be worth £300 million. Bids are now expected for Endemol, with some in the trade press saying that it could have a new owner by the end of April. In a statement, Endemol said that its French division… Continue reading Endemol Acquires French Endemol Division

A new report from Forrester Research reveals that a growing number of consumers are moving from voice-only mobile services to other activities, paving the way for a viable audience for mobile marketing. The Forrester data shows that 35% of US households that own a mobile phone currently engage in text messaging and 11% access the… Continue reading US Consumers Ready For Mobile Marketing

Fru Hazlitt has resigned as the chief executive of SMG’s radio business, and will be replaced by Paul Jackson, currently Virgin Radio’s programme director, with immediate effect. Hazlitt joined SMG in August 2005 as chief executive of Radio from Yahoo! UK and Ireland, where she was managing director. Jackson was regional programme director for Capital… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive

John de Mol has taken a 5.15% stake in Endemol, the production company that he co-founded and helped to run. According to a report in the Guardian, Dutch regulators today announced that deMol’s investment vehicle, Cyrte, has taken its stake in the company to above 5%, the level at which a shareholding must be declared… Continue reading Co-Founder Buys 5.15% Stake In Endemol

Jon Hewson, chief executive of CN Radio has left the group after three years, saying that he was unable to take the company any further. Hewson joined CN Radio from the Guardian Media Group and has not ruled out a return to GMG. The group’s managing director, Julie Fair, has been promoted to the chief… Continue reading Hewson Leaves CN Radio

Publicis has acquired US digital and direct marketing agency group Digitas for $1.3 billion (£660 million) in cash. This follows comments made by Publicis chairman and CEO Maurice Levy in October where he outlined an acquisition strategy for the company that lead some to believe a bid could be made for rival fimr Aegis (see… Continue reading Publicis Buys US Digital Marketing Firm

Aegis has announced that its trading for 2006 has continued to perform in line with its expectations, with organic revenue growth accelerating slightly since the first six months of the year. Aegis Media EMEA continues to trade well, with a slight pick-up in adspend in France and Germany. Aegis Media UK is performing well in… Continue reading Aegis Trading In Line With Expectations

Net advertising revenue at ITV1 has declined approximately 12.5% over 2006, with adult share of commercial impacts down 10.4% at 33% over the same period. In a trading update released today for the twelve months ended December 31, ITV said that although advertising revenue was down 12.5%, this outcome is better than expected under the… Continue reading Advertising Revenues Down At ITV1

Tiscali, the Italian internet company, has denied that it has sounded out potential buyers for its UK division. A Tiscali spokeswoman said: “Tiscali UK is not for sale, and the story has no foundation at all. We are focused on pursuing the long-term strategy to build the UK and Italian sides of the business that… Continue reading Tiscali Denies UK Sale Rumours