The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market
Two of the leading newspaper publishers in the US have reported a rise in profits for the third quarter as signs abound of a recovery in the advertising market. Gannett, which owns USA Today and several hundred regional titles, said that profits were up 5% to $279 million in the three months to the end… Continue reading Gannett & Dow Jones Prosper In Q3
The majority of advertisers and media buyers fear that the creation of a single ITV sales house will drive up the cost of airtime, according to a new poll carried out for the Financial Times. The study shows that around 70% of respondents believed that advertising rates at ITV would increase following the merger of… Continue reading Advertisers Fear ITV Sales House Will Push Up Airtime Costs
Conrad Black, chairman and chief executive of Hollinger International, is set to announce a “comprehensive reconstruction” of parts of its parent firm, according to press reports. Hollinger Inc, which controls Hollinger International, publisher of the UK’s Daily Telegraph and the Chicago Sun-Times faces a potential funding shortfall after a profits warning in August (see Financial… Continue reading Hollinger Chief Plans Reconstruction
Carlton and Granada have announced a 7% increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger. The £57 million year on year increase to £849 million for the current financial year, from 1 October to 30 September 2004, could increase once cost savings from the merger a… Continue reading ITV Merger Leads To Increase In Programme Budget
Online shopping is becoming a way of life for an increasing number of UK consumers and the Interactive Media in Retail Group estimates that more than £4 billion of goods and services will be bought over the internet in November and December. Royal Mail and Parcelforce, which deliver 60% of all goods ordered online, expect… Continue reading E-Tailers Look Forward To Bumper Christmas
Independent News & Media has announced the sale of its stake in a Portuguese newspaper group as it continues to dispose of non-core assets. The publisher has sold its 19.1% stake in Lusomondo Media to the Lisbon-based Cofina Group for £17 million. Cofina owns several of the biggest titles in Portugal including Correio da Manha,… Continue reading INM Accepts Offer For Portuguese Stake
