Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
More Meta articles
Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.
In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?
Meta is enabling a toxic culture within our society, writes Reach’s online safety editor.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Kantar’s Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar’s Media Reactions 2023 report.
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
“Problematic” proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.
Analysis: Meta’s return to strong growth is evidence that the company’s ‘back to basics’ strategy laid out at the start of the year has helped right what was not long ago a wobbly ship.
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.