100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.
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The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?
Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.
Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.