As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
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In brief: the feature will no longer be available beginning 16 March.
In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
In brief: Meta Ireland has been issued two fines totalling €390m by the Irish Data Protection Commission for breaching EU GDPR rules when providing personalised services and behavioural advertising.