More Mobile articles

SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report

Mobile phones which incorporate a camera are among the new generation of devices set to invigorate the worldwide telecoms market. According to Strategy Analytics, sales are expected to exceed 16 million in 2002 and surge to 147 million by 2007. In the short term, prohibitive pricing and large form factors will preclude high take-up in… Continue reading Consumers To Snap Up Camera Phones

The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom

Public wireless local area networks (WLANs) will be used by 20% of 3G business users by 2005, according to a new study from the UMTS Forum. Impact & Opportunity: Public Wireless LANs and 3G Business Revenues reiterates the sentiments of a recent Yankee Group report which claimed that WLAN should be seen as complementing rather… Continue reading WLAN Set To Augment 3G Revenues

The number of broadband connections in the US increased by a third during the second half of 2001, according to the Federal Communications Commission (FCC). 12.8 million homes and businesses were using high-speed lines to access the internet by the end of 2001, an increase from 9.6 million in the first half of the year.… Continue reading Broadband Gathering Momentum In US

The number of broadband households more than doubled during 2001, according to a new study from eMarketer. The report, Broadband & Dial-Up Access, claims that subscribers to the high speed service increased from 15 million in 2000 to 32.5 million by the end of 2001. Further expansion is anticipated with the worldwide broadband population expected… Continue reading Far East To Drive Broadband Uptake, Says eMarketer

The number of broadband subscribers will increase by 50% across the globe during 2002, according to a report from In-Stat/MDR. Telecoms firms and industry bodies have expressed a certain amount of frustration at the slow take-up of broadband in many developed countries. However, In-Stat/MDR predicts that the broadband population is set to increase from 30… Continue reading World Broadband Population Set To Boom

Telecoms operators in western Europe must look beyond their debts and define their strategic options now, says a new report released by Analysys this week. According to the study, The Future of Telecoms Incumbents, the fourteen incumbent operators had a collective long-term debt of E240 billion at the end of 2001. Deutsche Telekom accounts for… Continue reading Telcos Must Focus On Strategy, Says Analysys

Broadband take-up in the UK has more than doubled since the start of 2002, according to new figures released by Oftel. The telecoms regulator revealed that by the end of June, 709,000 consumers and small and medium-sized businesses had signed up for a broadband connection. This represents a major increase from December 2001 when there… Continue reading Broadband Britain A Step Closer, Says Report

British mobile phone subscribers are holding on to their handsets for longer, hindering a revival in the telecoms industry. This is the upshot of of a new report by Taylor Nelson Sofres which examined mobile ownership in the year to April. With mobile phone penetration levels reaching saturation level in the UK, manufacturers and retailers… Continue reading Mobile Users Hanging On To Phones, Reveals Study