VCCP’s head of planning Tracey Follows says the future isn’t mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential…
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Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy…
New research from Nielsen’s US Digital Consumer Report released today reveals that 29% of smartphone owners use their phone for shopping-related activities. Top activities among mobile shoppers include in-store price comparisons (38% of mobile shoppers), browsing products through their mobile web or apps (38%) and reading online product reviews (32%).
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services…
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy – but to bring useful information and relevant brand messages to the consumer as they go about their daily ‘digital’ life…
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says the message is clear – consumers won’t hang around on a mobile site that gives a poor browsing experience…
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)…
Apple has regained its position as the number one smartphone vendor – ahead of Samsung and Nokia, according to Strategy Analytics.
Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…