Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.
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Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.
The Mobile Online Journey Observation (MOJO) is a study tracking the stages smartphones and PCs are being used when making purchases. From the initial awareness of a product, through to the research and ultimately the purchase, smartphones are changing the way consumers shop.
How do users interact with they mobile device? What are the typical usage patterns? What opportunities do they possess for engagement when dual screening?
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector…
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…
IAB has published a study looking at the usage of mobile media throughout the day.
Caroline Van Den Bergh, Strategic Account Director, Golden Gekko , spoke at the start of the FMCG & Media breakfast event in association with O2 Media on 28th February 2012 with this presentation.
Nick Lane, chief strategy analyst & head of client services, Mobile Squared, spoke at the start of the FMCG & Media breakfast event in association with O2 Media on 28th February 2012 with this presentation.