In a world first, Kantar Media has been given a four year contract for the provision of Dutch cross platform ratings from September 2015.
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Tl;dr – tech-slang for too long; didn’t read – captures the acute problem brands now face when communicating with audiences. So what can we do? asks OMD UK’s Hamid Habib.
The Independent and The Sunday Post record the best monthly performances, whilst the Sun and the Sun on Sunday see circulation declines, according to the latest ABC results.
Ad-tech company Adbrain has announced the appointment of Tim Abraham as director of data platforms, where he will work with the company’s London-based engineering team.
Kinetic’s new creative for Dove uses colour recognition tech to change the creative based on a viewer’s outfit – before directing them to the nearest Boots.
In this week’s round-up of all things mobile, Simon Andrews, founder of Addictive!, looks at how Google is taking on Amazon in the grocery race, and the growing threat from China.
LG has announced the launch of two new paper-thin television display panels – one that is flexible and another that is transparent.
The deal will see Mourinho perform various roles for the new pay-sport channels, including making football programmes, acting as an expert and becoming a BT Sport ambassador.
In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
Thursday night brought a blockbuster evening of soapy treats with all three of the big players making an appearance, despite a lower-than-usual turn out.