Following an ISBA and MediaTel debate involving 50 advertisers about real time advertising, Brian Jacobs, founder of BJ&A Ltd, gives us his top four take-outs that every agency should take note of.
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In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.
The strong growth of mobile and tablet video viewing will pose a significant threat to traditional TV viewing in future, according to an industry expert.
While the 7pm episode didn’t exactly manage to bring in an impressive audience, 5 million viewers and a 28% share was enough to secure Thursday’s biggest audience.
CSC, which owns channels including True Drama, Flava and Scuzz, has been purchased by Sony Pictures Television for an undisclosed sum.
Alongside short-form content from the likes of Jamie Oliver, Guy Martin and Made In Chelsea’s Binky Felstead, there will also be advertiser funded shorts from Rimmel London, British Gas and Alfa Romeo.
In the second part of his investigation into Twitter and newsbrands, YouGov’s Shaun Austin uses insights from a new international study to reveal how a story breaks on the social media platform.
‘Amazon Lockers’ will be located at two Tube station car parks – Finchley Central and Newbury Park – and customers will be able to have orders delivered to the Lockers from Monday 30 June.
The share of ads bought through programmatic technologies is estimated to grow to 47% in 2014 and could reach up to 60-75% of total digital display advertising by 2017, according to new research.
As always, the trip to Weatherfield secured Wednesday’s biggest audience and bagged a 34% share.