Despite former England manager Glenn Hoddle mistaking the North African team for media network Al Jazeera, an average audience of 6.3 million viewers managed to follow the game.
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James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
The redesign comes in response to customer feedback and research, which was conducted to help shape the new interface.
Despite a lot of drizzle and rain, the past weekend played host to a number of iconic outdoor activities which were thankfully all available to watch from the comfort and safety of the TV set.
A new report from The Diffusion Group forecasts that significant revenue growth for TV and video will not happen until 2020.
Programmatic platforms should concentrate on effective media placement – not the actual content, message or make-up of the ad, writes Dominic Mills. So why is Rocket Fuel trying to solve creative problems?
Forces are at play that could change the way we measure media – and ISBA‘s Bob Wootton wonders if a more fragmented media audience could pave the way for more collaborative research.
As the FIFA World Cup enters the knock-out stages (unfortunately without the England squad), new research reveals the record-breaking impact the football tournament has had on TV viewing across the world.
Tablets are becoming an increasingly important part of the lives of 16-44 year olds, with more than half now having access to a tablet, according to newly released data from Kantar Media.
Annabel Wetton joins MediaTel from Bloom Worldwide, where she was commercial director, and will be responsible for developing the MediaTel Group business portfolio.