New TV viewing figures from Thinkbox for the first half of 2013 show how people’s television habits are changing as on-demand TV viewing becomes a more established part of people’s lives.
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This week Simon Andrews, founder of Addictive!, examines the evolution of TV and video – looking at the new thinking and experimentation being driven by the proliferation of new devices and consumer behaviours.
Mobile phones now account for almost a fifth of all web usage across the globe, according to new research from Statista – with European mobile web usage increasing by almost 4% year on year.
Speaking at the 2013 Edinburgh International Television Festival, Spacey said that shows such as Breaking Bad and The Sopranos were “inescapable evidence that the King of television is the creative”, and that “revolutionary programming” must be kept alive.
5.9 million viewers tuned in at 8pm to see Paddy and Rhona’s marriage go supernova, resulting in a 33% share. As expected, the second episode of Emmerdale was down slightly, with the audience falling to 5.8 million viewers.
The latest figures for online ABC monitored newsbrands show much healthier results than June, with the guardian.co.uk the only website to see any decline over the month.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
David Platt’s continuing trouble in Coronation Street (7:30pm) provided ITV with Wednesday’s biggest audience with a single outing for the Weatherfield drama.
The news comes alongside the announcement that Netflix has reached an exclusive deal with Weinstein Co. for the film producers’ film catalogue starting in 2016.
The UK currently stands at 9.6 million homes and at number five in the top five pay satellite TV countries, however is expected to be replaced by Indonesia in 2018.