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Newsline has collected the very best expert analysis on the latest Consumer ABC figures – including views from MediaCom, Carat UK, ZenithOptimedia, Starcom MediaVest, Initiative and Manning Gottlieb OMD.
Today’s ABC release, for the January to June 2013 period, charts the continuing downward trend for the consumer magazine print market, with just a few exceptions.
22 of the 27 titles record declines across the period as free title John Lewis Edition remains at the top of the Women’s Lifestyle sector, despite a small period-on-period decline of -1.7%.
Zoo and Nuts hit hard in the Men’s Lifestyle sector, as Free titles Shortlist and Sport remain top dogs.
All of the titles in the Women’s Weeklies sector were down year on year, with the highest recorded period growth coming from People’s Friend at just 1.3%.
The Home Interest sector fared slightly better than the Jul-Dec 2012 figures, down just -1.7% year on year (YoY) and -0.8% period on period (PoP).
