Sky Sports will show all 24 teams and almost 24 hours of exclusive live European rugby union coverage in one weekend during the first round of the Heineken Cup.
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According to city analysts, BSkyB could reveal a £100 million rise in pre-tax profits, taking the company over the £1.3 billion mark.
Tesco’s new campaign was meant to be the big-game changer but instead, has turned out to be one great big plateful of poo, says Dominic Mills, as he asks where exactly it all went wrong…
The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.
New data suggests that ‘snackbar’ ads accounted for 86% of ad impressions across mobile and tablet devices in Q1 2013 – with consumers four times more likely to click on an ad that adapts to screen size.
The ‘TV Channel and Network App Users’ research found that 14% of smartphone/tablet users surveyed in 1Q 2013 had recently used a TV-content app, with three quarters satisfied with the experience.
The ‘New Generations and the Future of Radio’ report shows that while more than four in ten use DAB radios, 64% still use AM/FM radios to tune in.
Kantar Media’s Alice Dunn takes a look at net-engagers, or ‘true media-multitaskers’ – a money obsessed group of youths that many marketers should find highly attractive and worthwhile when it comes to targeting audiences…
Brian Jacobs, Founder, BJ&A; Founder Director, Enreach, explores the often strained relationship between agencies and procurement chiefs, and explains why agencies need to change their game.
Growth in North America rose by 7.7% in Q2 2013, while a relative improvement was seen in Europe at -1% compared with -6.5% in Q1.