Between 1st and 11th August the >em>Sun+’s web market share experienced an overall fall of 36%, while the Mirror.co.uk saw a 26% lift.
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A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
Programming changes include a new morning line-up, a new weekend breakfast presenter and brand new weekend programming alongside the station’s live Barclays Premier League commentary.
Scientifically proven by a team of experts to be simply the worst day of the week, Tuesday received an ITV-administered shot of excitement as the broadcaster chose to fill its hour long prime time slot with slow-motion shots of dogs running and jumping with long jets of saliva flying everywhere on The Secret Life of Dogs (ITV, 9pm).
It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.
Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).
The process of making ads can be so full-on that it’s easy to be oblivious to real-world events, says Dominic Mills – and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office’s ‘Go Home’ poster campaign, advertisers need to learn from their mistakes.
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.