Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?
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Overall, all newsbrands saw a decline in readership, with the exception of the Daily Mirror, up 6.6% and the Sun, up 0.4%.
New research from TubeMogul reveals the differences in engagement between interactive video ads and standard pre-roll.
The latest NRS findings for the national newspaper market reveal that the Financial Times and Sunday Times were the only titles to see any readership growth across the year, as the first-time findings for the Sun (Sunday) show a loss of 314,000 readers.
The unique pilot, ‘The After’, is to be written and directed by Chris Carter, set at the moment of apocalypse.
Coming from down under on a wave of positive buzz, Wentworth Prison opened up its door after 27 years and detailed the imprisonment of meek housewife Bea Smith – with the aim to chronicle her savage rise to Top Dog.
This week’s exciting repeat of DIY SOS: The Big Build (9pm) saw the team of big hearted builders descend upon Wales for a bit of makeover magic and quality scripted banter.
After Kevin Spacey attracted headlines last week with his MacTaggart lecture in Edinburgh, Raymond Snoddy looks in more detail at what he said – and wonders how much of a threat the likes of Netflix really pose to cable operators.
The latest ABC regional newspaper results paint a familiar picture with both the Regional Groups and Regional Titles down with few seeing any growth at all.
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.