At the Future Foundation nVision conference on Tuesday, a number of media experts took to the stage to discuss the impact that connected devices are having on our behaviours – and as work and playtime increasingly merge together we’re told not all of them are good for us.
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Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be? The Future Foundation’s Karen Canty investigates.
Monday’s prime time slot brought a deluge of social extremes, representing a wide variety of British life. And for once, last night’s ratings proved to be just as fragmented as real life.
By 2015, it is predicted that over 380 million people across the globe will view OTT content via a connected device, with the TV industry expected to benefit significantly from OTT.
ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.
Last week’s MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile – and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
From 1 August the Sun is to introduce a £2 per week charge, giving users access to Premier League football highlights.
