Commercial terrestrial television channels saw an overall decline in yearly revenues in May, with total terrestrial down -2%, and total satellite down -0.6%.
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This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.
Commercial terrestrial television channels saw an overall decline in yearly revenues in April, with total terrestrial down -8.6% on the previous year. However, total satellite saw growth of 16.3% – over £20 million.
The US market has lost approximately 80,000 subscribers over the past year, evidencing a definite trend of cord cutting.
Beauty vlogger Tanya Burr is mobbed by thousands of teens and suffers a panic attack in the latest sign that online ‘social talent’ is turning into an effective route for brands to reach ‘dedicated and loyal’ audiences.
EE has added 4G to 12 more towns across the country as the rapid pace of the 4G roll out continues, now covering 74 UK towns and cities.
P&G, the world’s largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
BBC iPlayer requests were down in April, however tablet and smartphone requests remained, accounting for 30% of all requests in April.
Tablet penetration is rising at a much greater rate than that of laptops and smartphones, peaking at the end of 2012 as a result of the “tablet Christmas”, according to a new YouGov report.
Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.