A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives ‘strong’ emotional responses that are linked to purchase intent.
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In place of the usual Sunday evening fare (child killers, dusty detectives, gray tinged anti-nostalgia etc) was a flurry of snapping cameras and giant white smiles as the British Academy Television Awards (BBC One, 9pm) kicked off from London’s Royal Festival Hall.
In the wake of ‘soda taxes’ – in which governments are seeking to address the huge rise in global obesity – the implications for the likes of Coke are huge – which is why it has launched a new charm offensive. But Coke’s latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
The former managing partner of MediaTel Group will support the launch of newly won London Live in his new role at ES Media, starting with immediate effect.
Starcom MediaVest’s Steve Smith takes a look at the union between out-of-home and mobile and explains why it’s so important that brands optimise their mobile platforms.
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
Thinkbox is to launch its second ‘Screen Life’ study, focusing on how people are watching VOD and how that differs from – and adds to – linear viewing.
The latest ABC National Newspaper results for April show that not much has changed over the month, with just the Sunday titles seeing a marginal -0.3% period on period decline.
In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom’s changes, where can we see market trends going? NMG offers its predictions…
Bank of America Merril Lynch (BoAML) has predicted that there will be significant earning risks for Sky as a result of BT Sports’ Premiership offering.