More Newsline articles

Yesterday’s premium top shelf content kicked off with Emmerdale at 7pm on ITV and garnered an impressive audience of 6.2 million viewers.

Online display advertising has failed and in its wake comes Native Advertising – a term we’ll all be using by 2014, we’re assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.

This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.

Ahead of News Corp’s split from Fox Group next month, Rupert Murdoch has spoken of his “spectacular” mistakes of the past whilst outlining his goals and aspirations for the future of his new business venture.

As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…

6.7 million viewers watched as Amy and Andy cemented their new found attraction and settled down for a of spot face to face slobbering, only to be interrupted by Amy’s Mum (and Andy’s ex) Kerry announcing she’s pregnant. Uh oh!

Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.

One in six internet users accessed illegal content at least once between November 2012 and January 2013, with TV programmes and films accounting for over 80 million illegal downloads and streams.

The latest KPMG Media & Entertainment Barometer shows that UK media consumption in a range of areas has plateaued in recent months, while media spend is up across almost all categories of media, including traditional TV.

New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.