Shazam has announced that it will be launching a new app for iOS and Android devices, promising “deeper engagement and exploration” for all users.
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Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.
New global research reveals serious concerns for consumers using third-party and free apps, with just a third comfortable sharing personal information.
New research conducted by YouGov demonstrates that smartphones and tablets still haven’t quite taken off when it comes to streaming on demand.
New research from Screen Digest reveals Smart-TV sales will hit 141 million sets by 2015, and 173 million the year after, accounting for almost two-thirds of the world’s television total.
Gangnam Style, which has just surpassed the 1.3 billion views milestone on YouTube has an equally weird follower: the Harlem Shake. With over 17 million views in just two weeks, it’s quickly shaping up as a worthy successor – so as it continues to trend, Havas Media’s Matt Breen looks at the power of YouTube and the increasing impact of video consumerism.
China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.
With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
The Hollywood Reporter has revealed that ratings company Nielsen is to roll out a new system to measure broadband, Xbox and, eventually, iPads – redefining the definition of TV.
Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.