Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
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The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night – with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
Digital Cinema Media’s marketing director, Zoe Jones, continues her Cannes adventure – and admires the impressive haul of awards from UK agencies.
For countless viewers, last night’s instalment of Coronation Street (ITV, 7:30pm) was a piece of fan fiction come true.
the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.
In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…
In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really “a question of judgement.” However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
Netflix has signed its biggest deal to date for exclusive content with DreamWorks Animation, giving subscribers exclusive access to 300 hours of original television from 2014.
When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.