Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.
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If Vodafone accepts Verizon takeover, it will be the biggest deal since the Time Warner and AOL partnership in 2001.
51% of people use smartphones as a second screen whilst watching TV, with this year’s Super Bowl seeing a huge rise in social media interaction, up 180.58% from 2012.
Early adopters from the media industry’s freelance and small business community will see a new online tool launched this week to help them build their personal brands.
Last night MediaTel hosted Media Question Time in central London, where the lively panel discussed everything from the decline of print to Tesco TV – but it was the shocking walk-out from Kelvin MacKenzie that really had everyone talking.
Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.
Clubcard TV supported by targeted advertising based on users’ shopping habits, with Kellogg’s, J&J, Colgate and Danone all signed up.
Tuesday evening saw yet another character attempt to make a desperate escape from the miserable confines of the EastEnders (BBC One, 7:30pm) compound. After a disastrous custody hearing, Lola fell in line with every other character to grace the streets of Albert Square and made a really bad decision.Realising that her child, Spawn of Ben,… Continue reading TV Overnights: Man United’s acrobatics display peaks at 10.6m on ITV
Over the past 30 years the world has been rewired, giving birth to an always-on experience of human life that brings together flesh, blood and data – and now machine to machine technology has awakened. What, exactly, will this mean for brands? Michael Bayler, strategist and author, Bayler & Associates, investigates.
‘Brand Discovery Index’ ranks relative power of online and offline in 31 markets – showing that digital and social are more powerful in emerging markets and search critical in developed countries.