The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.
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Kantar Media and SecondSync have announced plans to join in a strategic data partnership that will provide media researchers with the ability to interpret Social TV data
Tuesday night saw two titans of British culture clash, as the two biggest corner stones of modern broadcasting faced off against each other. That’s right; someone’s only gone and scheduled the football against EastEnders (BBC One, 7:30pm) again.
Ofcom has today announced the winners of the 4G mobile spectrum auction, the biggest sale of British airwaves in more than a decade.
Elle has hired Phebe Hunnicutt from AOL for newly created digital role.
John Lewis and Apple have embraced the best of both physical and virtual retail, combining on and offline to profitable effect says News International’s Abba Newbery. And the newspaper market is doing the same – offering a great physical experience backed up by a complementary online engagement.
Jonathan Wall has been appointed as Controller of BBC Radio 5 live and 5 live sports extra. Based at MediaCityUK, Wall takes up the post immediately, having worked as Acting Controller of the station.
Food was on the tips of everyone’s lips yesterday teatime, as the UK’s top broadcasters scrambled to finally uncover the truth surrounding the mechanically reclaimed horse meat that’s been liberally littered in our diets.
Forester Research predicts the rise of the mobile and the future for connected TV devices.
The Future Foundation’s Richard Nicholls has been tracking a number of trends that have charted the rise of consumer empowerment – and his findings show evidence of a ‘hyper-individual’; a powerful consumer living in the cloud, super-charged and regaining control in the market place.