There is one name on the lips of bitter Irish people all across the globe this morning and that name is Fernando Torres.
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Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
Tesco has bought WE7, a leading digital music platform, which will offer customers a wider choice in how they consume music and complement Tesco’s current music offer in store and online.
Speaking at MediaTel Group’s Media Playground event, Nigel Walley, MD of Decipher, said that people want to buy the “biggest, flattest, shiniest TV” possible that will fit next to the fireplace, and that they’re not looking necessarily for connected capabilities.
Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.
Panellists at MediaTel Group’s Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.
Last night’s Euro 2012 coverage suffered the Judgement of Solomon and was once again split between the two main stations, after an ITV-only night on Monday. Tuesday brought Group D’s second round of matches with things kicking off at the Arena Lviv in Western Ukraine.The Denmark v Portugal game started off at 5pm on ITV… Continue reading TV Overnights: Netherlands v Germany peaks at 10.8m
News International has unveiled multi-platform audience figures across all NI platforms – print, website, tablet and smartphone.
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…