James Whitmore, managing director at Postar, gives an insight from the FEPE International congress and talks about the old conundrum of short-term return versus long-term effect…
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David Hellier, deputy editor at City AM, wonders how bold BT Vision will be following the recent football rights deal when it comes to taking subscribers away from BSkyB and Virgin Media…
England’s Euro 2012 quarter final defeat to Italy on penalties stole the headlines in every sense, peaking at 22 million viewers when extra time began at 10pm.
Following on from Media Playground 2012, Michael Bayler, strategist and author, Bayler & Associates, on the relationship between data and the value of content…
Steve Smith, head of thought leadership at Starcom MediaVest London, on the issues likely to limit Google TV take-up in the UK…
Over 26bn videos were streamed in the United States by 163m unique viewers on YouTube, with an average of just over 160 streams per viewer of videos on the site.
GMG Radio, a division of the Guardian Media Group (GMG), has been sold to Global Radio for an undisclosed figure, believed to be around the £50 million mark.
ITV believes a large amount of its content would be suited to second screening, and is looking to delve into this growing field and create a fully interactive viewer experience.Speaking at the Future of Entertainment summit, which took place in London last week, James Micklethwait, ITV Player director, spoke of his enthusiasm for second screening… Continue reading ITV looking to explore second screen prospects
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession – as revealed by TouchPoints data…
Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.