MobHappy’s Russell Buckley predicts that mobile advertising will be a £2 billion industry by 2015.
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…despite a challenge from a plethora of detective show repeats.
Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…
MAGNAGLOBAL’s latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter – up 2.4%.
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
Channel 4 has released four enhanced video ad formats, building on the success of 4od, its flagship product.
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…
Aereo, the broadcast TV stream service which allows users to watch and record channels with a DVR interface has been criticised by Barclays media analyst Anthony DiClemente.Available exclusively within New York City, TV channels with a DVR interface are able to be streamed to tablets, notebooks and over-the-top boxes, at the cost of $12 per… Continue reading Replacing pay-TV won’t save costs, claims Barclays
The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace