Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…
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As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies…
Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google’s wallet proposition will have on the market…
It may have come three months later than planned but patient viewers finally got to see the conclusion to series 15 of Silent Witness (BBC One, 9pm).
LG Electronics (LG) has announced that its 2012 Smart TVs are the first to launch Dixons Retail’s KNOWHOW MOVIES on demand service.
Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….
Michael Bayler, strategist and author, Bayler & Associates, on automated value…
Netflix has reached the one million subscriber milestone in the UK and Ireland.
Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series…
This weekend saw an over-helping of soap action followed by the return of a dependable favourite for ITV1. While The X Factor may have been down on previous series openers, it still attracted a strong audience despite the surprise spot of seasonal weather.