ITV’s chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen’s Jubilee and the Euro 2012s.
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Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games…
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media…
ITV1’s Britain’s Got Talent reached the semi-finals this weekend, with shows on Saturday, Sunday and Monday evening.
The number of users streaming mobile TV on their smartphones will increase to 240 million by 2014, according to Juniper Research.
The Premier League has launched an invitation to bid for TV rights to three seasons from 2013 to 2014. The League is offering live rights to 154 matches (split into seven packages) and a free-to-air highlights package including catch-up rights.
Rewind a couple of years and there were three female CEOs at the top of three major UK national newspaper groups – Carolyn McCall, Rebekah Brooks and Sly Bailey. Two rose to the top through the commercial side of the business and one through the editorial side.
Coronation Street once again proved to be the nation’s favourite soap, capturing the biggest audience of Thursday night.
Smooth Radio has been nominated for the Marketing Society Awards for Excellence ‘Brand Revitalisation’ award.