Last night’s X Factor final peaked with more than 17.5 million viewers soon before Matt Cardle was crowned king of this year’s series.
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“The old metrics of reach and frequency won’t matter in this brave new world.” So Rhys McLachlan said – Mediacom’s managing partner for implementation and future investments – at The Future TV Advertising Forum last week.
Circulation figures were down across the board in November, with the daily newspaper market posting a 5.3% decline on last year’s figures.
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders who will pick up the bill for the bandwidth needed by mobile web players…
ITV1’s hour-long live episode of Corrie – to mark the soap’s 50th anniversary – attracted a peak audience of more than 13.5 million viewers between 8pm and 9pm last night.
Speaking at the Online Video Summit in London yesterday, Tremor Media’s VP Europe Dan Ruch suggested there were two main reasons why Europe lags so far behind the US in online video advertising revenues – accountability is much more deeply researched in the US; and creative treatments for online video are more developed.
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold…
In response to John Billett’s comment on CRR (and Marshall’s age, hearing and understanding), Jim Marshall begs to differ…
Total television revenues were up across the board in October, with just one exception – Channel 5.
BBC One won the peak ratings throughout most of last night’s prime time line-up, seeing off competition from ITV1’s UEFA Champions League coverage in the process.