Universal McCann London’s Claire Sowerby and Cate Connolly say the current VoD market provides the ideal opportunity for advertisers to innovate and differentiate…
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BT has launched a six month trial to test WiFi on the London Underground, according to the Financial Times.
In the US, one circulation metric that wasn’t down year on year during the first half of 2010 was the total number of e-edition subscribers, according to paidContent.org.
In response to Neil Mortensen’s media measurement article, Roger Gane, research director at RSMB, says single-source media measurement won’t emerge…
Nearly 40 million people went online over the course of September according to new data released by UKOM. A UK audience of 39 million 505 thousand people made up the online universe over the month, up by 640 thousand since January.
iPad has a new contender as Samsung releases its Galaxy Tab.
RAJAR’s Q3 2010 figures show another strong performance from commercial radio in what was an all-round positive release for the radio industry.But what do the figures really mean? Will a nationwide Capital brand do as well as the Heart Network? Is the target of 50% of digital listening by 2015 still achievable? Can commercial continue… Continue reading Industry view: Agencies praise “fantastic” commercial radio results
James Cridland, a radio futurologist, says “extra” is beginning to be the theme of the quarterly RAJAR radio audience figures…
RAJAR figures for Q3 2010 saw another stellar performance from commercial radio, which gained half a million new listeners across national and local stations.
Digital Radio put in a strong performance once again this quarter, posting substantial increases in weekly reach and DAB set ownership.