Pauline Robson, Director – Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?
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The latest IPA/BDO Bellwether survey raises as many questions as it answers. The headline is one of marketing budgets revised marginally upwards in Q3 after a similar small downgrade in Q2.
BBC1’s long running spy-drama Spooks narrowly edged the primetime ratings battle with ITV1’s Whitechapel last night, watched by an average of 200,000 more viewers.
Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
In response to Raymond Snoddy’s ‘It’s too early for Hunt to get excited, but is the local TV solution staring everyone in the face?’ article and the comment from Robert Kennedy, Phil Redmond of MerseyFilm suggests Ray and Robert should get out and about a bit more…
New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
Total television revenues were up across the board in September, with the exception of Channel 5.
September saw viewing figures fall across the board, with all terrestrial channels posting declines aside from the newly restructured Channel 5.
On the face of it, ZenithOptimedia’s latest global ad revenue forecast headlines make positive reading – up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.