The latest IPA/BDO Bellwether survey reveals that marketing spend fell for the ninth quarter running in Q4 but with the rate of budget trimming the slowest since Q1 2008.
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The APA, the body representing the editorialised branded content industry, is no longer a subsidiary of the PPA and has become an independent association.
Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …
BBC One’s Silent Witness secured the highest ratings during the all-important 9pm to 10pm peak-hour last night.
Guardian News & Media (GNM) is set to revamp the Observer.
Magna has released its latest On-Demand Quarterly report, forecasting that US digital video recorder (DVR) subscriber households will hit 53 million (44% of US TV households) by the end of 2015.
December saw the daily national newspaper market fall by 3% period on period and by 4.7% overall on the same period last year.
David Montgomery’s European newspaper group is to introduce paywalls around specific online content.
Guardian News & Media has reported a £57 million pre-tax loss in the year to March 2009, according to accounts filed at companies house.
ITV1’s coverage of the Live FA Cup match between Liverpool and Reading scored a high of more than 6.1 million peak viewers last night.