The start of the Christmas shopping season has seen a solid start this year, with UK visits to retail sites up 18% during the first week of November compared to a typical week during the prior two months, according to new research.
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Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.
In an industry that is rapidly evolving, is mobile all about devices or operators now? This was just one of the questions discussed by a panel of industry experts at MediaTel Group’s ‘Future of Mobile’ seminar in London this morning.
Location-based mobile services could help Google increase its presence in the “largely untapped area of local advertising”, Garry McCollum, Google’s head of mobile partnerships, told delegates at today’s MediaTel Group seminar on the ‘Future of Mobile’.
To coincide with today’s MediaTel Group ‘Future of Mobile’ seminar, Nielsen’s Ed Kershaw discusses the mobile market and the success of the mobile internet.
A new global advertising forecast from Magna predicts worldwide growth of 6% in 2010.
Global advertising spending in measured media is expected to drop 6.6% to $445 billion in 2009 with a mild growth of 0.8% now expected in 2010 to $448 billion, according to a new 70-country forecast report from GroupM.
Advertisers have more than doubled the amount of money they are spending on social networking websites since last year, according to recent analysis from The Nielsen Company.
Steve Barrett, editor of the now-closed Media Week, has stepped down from his position.
News Corporation’s chief Rupert Murdoch claims the ‘old’ advertising model is “dead”.