Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …
More Newsline articles
Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.
Future Publishing is set to launch a new premium magazine called Comic Heroes.
Bauer Media is making senior changes to its advertising team, which it says will “further simplify how the company operates in the media marketplace”.
ITV1’s new three-part detective drama Above Suspicion: The Red Dahlia managed to race ahead of BBC One’s new Hustle series during the all-important 9pm to 10pm slot last night.
The Manchester Evening News is rejoining the ABC regional newspaper sales audit after it pulled out last year.
Video is key to the transformation of television over the next 10 years, according to a new report by communications consultancy informitv.
Enders Analysis is forecasting a 6.9% increase for internet advertising this year, although newspapers, magazines and television are all expected to experience downturns.
Google is expected to launch its first mobile phone today, the Nexus One, as it bids to end the iPhone’s dominance.
The Financial Times content revenues are set to overtake print ad revenues for the first time this year, according to the group’s chief executive John Ridding.
