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The latest report from GfK’s Laura Dollin looks at how the recession is affecting consumers’ media habits…When will the recession end? This is the million-dollar question everyone wants the answer to. Whilst we can’t predict when the credit crunch will be over, it is possible to discover how the recession is affecting consumers, and what this… Continue reading GfK: When will the recession end?

Our columnist Raymond Snoddy on the news that GMG is considering options for the Observer. At first sight the leaked details of Guardian Media Group’s review of the future of the Observer seems crass and inept. You don’t take fundamental decisions about any major asset in the depths of a recession – let alone a 218-year-old… Continue reading The future of the Observer

ITV has published its half-yearly results and announced the sale of Friends Reunited to Brightsolid for £25 million.The commercial broadcaster reported a pre-tax loss of £105 million for the first six month of the year with advertising revenues falling 15% and overall revenue dropping 11% year on year to £909 million.However, in what has been… Continue reading ITV announces Friends Reunited sale and half-yearly results

Virgin Media added just 20,400 TV customers in the second quarter, giving the service a total of 3.7 million subscribers, while its broadband customer base was up by 5,100 to 3.7 million.BSkyB published its annual results last week, which showed that it is gaining subscribers at its fastest rate for five years, adding 462,000 customers… Continue reading Virgin Media adds 20,400 TV customers in Q2

In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie, according to data from Ipsos MediaCT. The research found that 30% of 18-24 year-old Americans have streamed a full-length movie in the past 30 days and 51% have streamed a full-length TV show.… Continue reading Online TV increasing in popularity in US

US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads

ITV1’s Car Crime UK secured the highest ratings during the all-important peak-hour last night with 3.8 million viewers, a million more than its BBC One rival crime show.The third of six episodes, ‘Drugs, Drunks and Dogs’, pulled in 3.6 million average viewers and a 16.7% share between 9pm and 10pm, compared to The Truth About… Continue reading Overnights: ITV1’s prime time crime show beats BBC One

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

comScore has been appointed as as the independent provider of centralised site content vetting on behalf of the Internet Advertising Sales Houses (IASH) – the official sales house council of the IAB in the UK.The site vetting initiative requires the classification of more than 12,000 sites by degrees of suitability for hosting display advertising, giving… Continue reading IASH appoints comScore as 3rd party for site content vetting

Analyst UBS says that ITV should consider changing to a subscription model to boost revenues.According to a report in today’s Independent, Daniel Kerven, analyst at UBS, said there was little upside even after a recovery and “given ongoing structural pressures, we have suggested that it should consider migrating to a subscription model”.A survey carried out… Continue reading UBS: “ITV should switch to subscription model”