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The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%

Five has been forced to slash its programme budget by 25% this year as a result of the ongoing advertising downturn.The commercial broadcaster has reduced its budget to £165 million, down from £220 million last year, which is the biggest percentage fall of any broadcaster in the UK.However, Five’s newly reduced budget still sits above… Continue reading Five cuts its programme budget by 25%

BBC One’s New Tricks secured the highest ratings during the all-important prime time slot last night with more than 7 million peak viewers.The second episode of the new eight-part series attracted over 6.7 million average viewers and a impressive 28.7% audience share during the 9pm to 10pm slot, beating ITV1’s revamped Sunhill police drama to… Continue reading Overnights: New Tricks tops The ‘new-look’ Bill

The downturn in television revenue continues, with all terrestrial channels recording double digit year on year percentage falls. The worst hit was the youngest terrestrial broadcaster Five, which dropped 23.5% on June 2008’s total to stand at £15.95 million.The next biggest fall was seen by network broadcaster ITV1, which slumped from £97.3 million last year… Continue reading TV Market Round-Up – June 2009

Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology

ITV1’s new Wednesday evening line-up proved to be a hit last night with Midsomer Murders attracting a high of 6.2 million viewers during the prime-time slot.The first of two new cases for detective DCI Tom Barnaby, played by John Nettles, pulled in more than six million average viewers and a 27.5% audience share between 8pm… Continue reading Overnights: Midsomer Murders returns with 6.2m viewers

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)

Mail Online has raced ahead of its rivals to become the most popular national newspaper website over the month of June.According to data just released by ABCe, the Associated News site attracted nearly 5 million extra unique users from May. This has pushed Mail Online to the top spot for the first time in 13… Continue reading ABCe June 2009: Mail Online races ahead of rivals

Simon Mukerjee, managing director at DWA Business, comments on Ray Snoddy’s Will the pay model really work for newspapers online…? article, which was published on Tuesday… “I think it is even more stark than suggested. I simply cannot see anyone paying for anything other than very specialised content. And even then, how much they are prepared… Continue reading Point of View – ‘Will the pay model really work for newspapers online…?’