The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started
Microsoft has launched a new online TV player for UK broadband customers in a bid to fill the gap in the market left by the failed venture between BBC Worldwide, ITV and Channel 4, Project Kangaroo.The US software company also hopes its new VoD offering, which will broadcast shows such as Shameless, The Young Ones… Continue reading Microsoft launches UK video player
ITV1 stole the show once again when the it came head to head with BBC One’s Tuesday evening crime series last night.Car Crime UK, which forms the second part of ITV1’s much-publicised new Tuesday evening crime show line-up, pulled in a high of more than 3.8 million viewers and a 17.4% average share between 9pm… Continue reading Overnights: ITV1 wins the crime time ratings war
The National Readership Survey has unveiled new-look branding today – the culmination of a six-month review.The review was carried out by CEO Mike Ironside in association with partners including Yarrington and Ignition.“The logo is designed to reflect the importance of NRS survey data and its place in the media measurement space, while the blue and… Continue reading NRS unveils rebrand
Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.
Time Warner now has 100% ownership of AOL after buying back Google’s 5% stake for $283 million.Google bought the shares in AOL for $1 billion in 2006 but the investment’s value has dropped significantly since then, according to reports.Time Warner’s purchase values AOL at less than $5.66 billion, excluding a cash distribution of unspecified size,… Continue reading Time Warner buys back AOL stake
Our weekly columnist Raymond Snoddy looks at the decline of Big Brother and asks whether Channel 4 should be careful of becoming “too dependent on a Big Idea that will inevitably have a finite life”… It wouldn’t be polite to dance too enthusiastically on the grave of Big Brother. The programme helped to define, if not… Continue reading The rise and fall of Big Brother
A new 10 year partnership will see Microsoft’s Bing search engine power Yahoo! search while Yahoo! will provide the worldwide sales force for both companies’ premium search advertising.Under the terms of the deal, Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and have the ability to integrate Yahoo! search technologies… Continue reading Microsoft and Yahoo! confirm 10-year ad deal
Microsoft and Yahoo! have agreed a search and advertising deal that will be announced later today, according to reports.It is understood that the deal, which comes after Microsoft’s unsuccessful bid to buy Yahoo! last year (see Microsoft dismisses potential deal with Yahoo!), focuses on revenue sharing.US technology blog AllThingsD reported that for the first two… Continue reading Microsoft and Yahoo! could agree revenue sharing deal
Subscribers to Virgin Media’s XL pack will be able to receive the new ESPN sports channel for free from 3 August.The new channel, available in standard and High Definition, will feature live Barclays Premier League and Clydesdale Bank Premier League football and a range of other sports.As an introductory offer, Virgin is also making the… Continue reading Virgin Media XL subscribers to get free ESPN sports channel
