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“Too many media agencies are surviving on share deals to prop up their business models”, Paul Hayes, managing director NI Commercial at News International, told the audience at today’s MediaTel Group ‘Future of Newspapers’ seminar.“There is not just an over supply of media; currently there is an over supply of media agencies.”Phil Georgiadis, chairman and… Continue reading “Too many agencies surviving on share deals to prop up business models”

In our latest Research Focus report, Ipsos MediaCT looks at the increasing popularity of downloadable games among next generation console owners.2008 was a record year for the UK videogames industry. Despite the economic downturn, the software market grew by over 20% year-on-year to £1.905bn (ELSPA/GfK Chart-Track figures). The vast majority of this spend was on… Continue reading Ipsos MediaCT: Is the future of gaming downloadable?

ITV1’s viewing share was down 1.6 percentage points year on year in June, with BBC One also down over the same period.All ViewingITV1’s share now rests at 16.2% following a year on year fall. It was a poor month for the channel, despite the relative success of shows such as Real Crime (see Overnights: Real… Continue reading Television Viewing Round-Up – June 2009

Clear Channel Outdoor has formed a global strategic alliance with H&M designed to ensure maximum impact and effectiveness for retailer H&M’s outdoor media spend.The agreement sees the companies work together in the design, development and placement of billboards, signs and other outdoor elements.Rickard Hedlund, Clear Channel Outdoor regional president, said: “H&M has demonstrated a long-term… Continue reading Clear Channel Outdoor agrees global partnership with H&M

BBC One’s What’s Really in Our Food? secured the highest ratings during the all-important prime-time slot last night with more than 4.2 million peak viewers.The one-off documentary, which attempted to shed light on the murky world of food fraud, pulled in over 4 million average viewers and a 18.6% share between 9pm and 10pm.At the… Continue reading Overnights: What’s Really in Our Food? takes the lead

NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and… Continue reading NRS creates new User Advisory Panel

Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009

Tim Forrest, head of communications planning at OMD UK, comments on Greg Grimmer’s Greg Grimmer – Magazines in the departure lounge? article, which was published yesterday… “I agree wholeheartedly with Greg’s holiday sentiment. More so, as top of the request list when visiting my family in France is for as many issues of weekend Qualities as… Continue reading Point of View – ‘Magazines in the departure lounge?’

Sacha Baron Cohen’s much-publicised Brüno has taken the box office by storm, banking £5 million in its opening weekend.Brüno’s box office success makes it the second highest opening weekend for an 18 certificate film behind Hannibal in 2001, which pulled in £5.6 million excluding previews.The majority of top grossing box office films tend to be… Continue reading Brüno proves to be a box office hit

Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale