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The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m

Joseph Chan, International Insight Manager at MediaCom reveals connectivity insights of money strapped consumers during the current economic meltdown…Global consumers have submerged themselves long enough in a sea of recession and fear. Now they are gradually emerging from their state of pessimism and are becoming more adaptable and finally learning how to live simpler and… Continue reading How to connect strategically with recessionary consumers

Celebrity news and fashion weekly Now has relaunched today with a redesign and new content.The new look is being supported by a £1.5million marketing investment and the appointment of creative agency Quiet Storm.Sandy Gale, Now publishing director, said: “The new look Now is stylish, confident and contemporary – with its cover packing a much harder… Continue reading Now magazine relaunches today

Style magazine The Face could make a comeback five years after it closed.Bauer Media’s chief executive Paul Keenan and men’s division managing director Geoff Campbell have enlisted Anthony Noguera, former editor of FHM, to oversee plans to launch the title, according to reports.Bauer is looking at how to relaunch the magazine, with options including a… Continue reading Bauer Media could relaunch The Face

ITV has been in talks with BSkyB about moving its advertiser-funded free-to-air digital channels such as ITV2 to subscription, which means they would no longer be available on Freeview.The commercial broadcaster has been forced to consider switching its channels amid the ongoing economic downturn, despite the success of its current free-to-air strategy, which has made… Continue reading ITV considers switching digital channels to subscription-only

ITV.com’s total video views were up 528% year on year in May to more than 55 million.The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got… Continue reading ITV.com video views up 528%

The Britain’s Got Talent results show had a whopping 18.5 million viewers – a 70.3% share of the TV audience – tuning in to see dance group Diversity crowned champions and book a date with the Queen.An average of 17.3 million (a 67.6% share) watched all of the half hour results programme, on at 9.30pm… Continue reading 18.5m watch Britain’s Got Talent results show

The BBC and ITV are unable to decide whether to pilot proposals to create a regional news partnership.The pilot was set to follow on from the signed memorandum of understanding that proposed the co-location of regional news centres and sharing technical facilities.However, according to a report on MediaGuardian.co.uk, ITV is still undecided about the next… Continue reading BBC and ITV news sharing partnership hits problems

Virgin1 has unveiled a new character as the face of the channel as part of its forthcoming rebrand.Red will appear on air from 9 June at 9pm, taking charge of all programme navigation and credit rolls by adding his own commentary and onscreen activity.He will also appear in Virgin1 idents with the channel’s best known… Continue reading Virgin1 unveils new channel character for rebrand

A new interactive radio station has launched on Digital One’s national DAB radio network today on a six-month pilot with a host of new music and new presenters.Amazing Radio claims to be the “world’s first station playing 100% new music” and launches with a line-up of presenters who are new to radio in a bid… Continue reading New national station to launch on DAB