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The has been a phenomenal surge in mobile data, with dongle data usage increasing by 4,125% in twelve months, according to Orange’s fifth Digital Media Index. The findings reveal an explosion in data usage which has more than doubled on mobile handsets and dongles, bringing the monthly total to over 386 thousand gigabytes. Key findings… Continue reading Mobile data enjoys “phenomenal surge”

A new report has found that 83% of the US online population now use social media in some form, with more than half using it on a regular basis. However, according to the Knowledge Networks report, social media has failed to demonstrate its usefulness as a marketing tool. The report was based on a survey… Continue reading Social media popular in US but yet to prove usefulness as a marketing tool

A new US report on mobile video has found that the total number of live TV and video streams increased by 61% from Q4 2008 to Q1 2009. The research, carried out by QuicklPlay Media between 1 January and 31 March 2009, also shows that the total number of unique viewers increased by 11% from… Continue reading US sees continued demand for mobile TV and video content

BBC Worldwide and YouTube have renewed their global partnership for BBC Worldwide YouTube channels and short-form videos.BBC Worldwide is also debuting its new Explore with BBC Worldwide channel with clips from BBC factual shows Amazon with Bruce Parry and Louis Theroux series.The channel joins recently launched Food from BBC Worldwide with clips from classic cookery… Continue reading BBC Worldwide renews YouTube global partnership

Following the MPs’ expenses scandal, BBC One’s decision to move Question Time to an earlier 9pm timeslot paid off as the show easily beat the competition.A peak of 3.9 million people watched the show – a share of 18% – with an average of 3.7 million (a 17.1% share) sticking with it for its hour… Continue reading Move to 9pm pays off for Question Time

Former chief executive of Chrysalis Radio Phil Riley has led venture capital group Lloyds TSB Development Capital to the acquisition of eight Midlands stations from Global Radio.The group, which beat off competition from Bauer Media, bought the stations – believed to be worth £30 million – for an undisclosed sum.The stations, BRMB, Mercia FM, Beacon… Continue reading Ex-Chrysalis chief buys Global’s Midlands stations

Channel 4 and Sky are discussing a possible merger of their ad sales divisions.A merger would provide an alternative for Channel 4 if it is unsuccessful in securing a partnership with BBC Worldwide (see Andy Duncan: C4/BBC Worldwide deal is weeks away)It is unlikely that a combined sales unit would be referred to the Competition… Continue reading Channel 4 and Sky could merge ad sales teams

Microsoft will next week launch a new search engine to take on Google.Codenamed Kumo, the new search engine will be launched to rebrand and replace Microsoft’s current search engine, Live Search, available at live.com, according to a report in the Daily Telegraph.At the moment, Kumo is only available on Microsoft’s internal search network, with the… Continue reading Microsoft to launch new search engine

Yahoo! is launching a mobile voice recognition search service called oneSearch on 80 phones in the UK, including the iPhone.oneSearch, which allows users to speak their requests through their handsets, comes with support in eight languages.Query results on oneSearch are returned in categories rather than links.A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers… Continue reading Yahoo! launches voice recognition search for smartphones

Almost 90% of agencies have never carried out research into the effectiveness of online video advertising, according to new research.The survey of 150 video advertising media buyers, carried out by video advertising network BrightRroll, found that 56% of respondents would be more inclined to spend money if research existed.However, agency buyers said that if they… Continue reading Agencies not carrying out research into online video advertising effectiveness